Absolutely agree with the value of tandem goal pursuit!
I'm now wondering, are all means of communication (in-person, phone call, social media message) equally effective when it comes to asking our friends exactly when they’ll vote? In other words, can digital channels truly substitute for in-person accountability?
If you can get your friends to vote, you can surely get them to purchase something. That’s why the decision-making unit is so important in marketing—who do you actually need to influence to create the most cost-effective impact?
Absolutely agree with the value of tandem goal pursuit!
I'm now wondering, are all means of communication (in-person, phone call, social media message) equally effective when it comes to asking our friends exactly when they’ll vote? In other words, can digital channels truly substitute for in-person accountability?
If you can get your friends to vote, you can surely get them to purchase something. That’s why the decision-making unit is so important in marketing—who do you actually need to influence to create the most cost-effective impact?